Our Story

LUSH Flower & Wine Bar was founded by Beth Waterman, a seasoned wedding and event designer with a passion for creating unforgettable experiences. With over 20 years of expertise in crafting stunning celebrations, Beth envisioned a space where creativity, community, and beauty come together. Inspired by her work with countless clients and her own love for florals and design, Beth wanted to break free from the traditional floral shop model. She set out to create a fresh and modern space that feels as vibrant and welcoming as the women who walk through its doors.

At LUSH, the focus isn’t just on flowers—it’s on creating an experience. Combining a love for florals with the sophistication of wine and the charm of a book-inspired retail section, Beth’s goal is to offer a space where women can connect, create, and unwind. Whether stopping in for a glass of wine, designing a custom bouquet at the DIY flower bar, or browsing thoughtful gifts, LUSH invites guests to feel at home in an environment that celebrates both individuality and community.

Beth’s vision for LUSH Flower & Wine Bar is simple yet transformative: to redefine what a floral shop can be. By blending the artistry of floral design with modern social elements, LUSH provides an inviting alternative to the traditional, giving women a beautiful space to relax, share, and bloom.